Zuree - Beautiful Me

Dolls, Patwa, Zuree, Zuree Dolls -

Zuree - Beautiful Me

I remember growing up in the rural Jamaica; a little black girl who didn’t understand what it really meant to be black. All I can recall is that being black made me the ridicule of many when clear skin seemed to have been the in thing.

Fast tract to now and I can tell you that there is no one more proud of the skin I’m in.


During childhood, on the rare occasions when I received a doll, none looked like me. But there is great news in 2017 for parents who want to instill black pride in their children when giving them dolls.


Jamaican-born Saffron Jackson-Kerr, 38 is the creator of the new sensation, the Zuree Dolls. The first doll in her Zuree line is Toya, a Jamaica Patois-speaking charming young girl with dark skin and curly hair. Toya greets you with a warm Jamaican pride as she asks “Wah gwaan? Weh yaa seh?” when squeezed. 

Launched in the latter part of 2016, this creation has captured the attention of BBC, Yahoo, Huffington Post, Evening Standard, The Jamaican Star and many more.

This is definitely a winner!


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