Patwa Apparel is an innovator in the fashion world engaged in the design, manufacture, and distribution of clothing for individuals wanting to associate with brand Jamaica. The focus is centred around casual wear with the unique concept of using the Jamaican patois along with its associated English translation. For example, “tek weh yuhself” (leave). We target those who are looking for an easy, carefree clothing experience that is bright and colourful, representative of their attitude to life. Essentially, it represents a trendy lifestyle for the hot, hip and happening. Additionally, the Jamaican Diaspora and tourists looking to ‘bond’ with the culture/roots and Jamaican ‘vibe’ are major segments of the PATWA market.

“PATWA, the brand deeply rooted in the culture of Jamaica, promotes the island beyond the stereo-typical sun, sea and sand. Coupled with the food, music, sports, and the arts, the language plays an indispensible role in setting the isle of wood and water apart from the rest”. PATWA understands that it is more poignant to say “nuh badda mi” as opposed to ‘leave me alone”. Certainly, one cannot underestimate the power of this amazing language arising from the country’s historical heritage; it is a melting pot of languages, a little bit of African, English and Spanish to create this powerful communicating tool! On Tuesday, January 31, 2012 Patwa Apparel transitioned from being a home-based business since August, 2007 to launching its flagship outlet at 11A Central Plaza, Constant Spring.

The evening of the launch was abuzz with the media; sponsors such as NCB, JAMPRO, Grace Kennedy, J. Wray & Nephew (to name a few); customers and supporters soaking in the excitement of the evening. Gorgeous models provided by Jahnai International and choreographed by Natalie Parboosingh, strut their stuff in hot and hip fashion by Patwa Apparel. Damian Green represented with a dance and so did singer Hezron, thrilling the ladies with his super cool voice. The boutique-styled outlet echoes a sound of vibrancy and flamboyance. Jazzed with a kaleidoscope of Jamaican and earth-toned colours, t-shirts and other apparel such as dresses and shorts are complemented with hues of red, orange and turquoise to name a few. All this is against the backdrop of a red, yellow and green decor.

Clothing from Patwa Apparel makes the perfect gift for any season or for that friend or family member travelling abroad. The business is always looking for opportunities to expand. For persons interested in distributing the line, please make contact at the information below.

For more information on Patwa Apparel, visit 11a Central Plaza, Constant Spring Road, Kingston 13; call 876-849-2571, 876-906-7461; PIN 2676527F; email heneka@patwaapparel.com or log onto www.patwaapprel.com